New Zealand Geographic
Magazine
All Magazines
New Zealand Geographic celebrates New Zealand and all its diversity. Its content is focused on people, places, wildlife, history, science, culture, environmental protection and exploration. The magazine has nearly 400,000 readers, with another 300,000 engaging on the web and social channels. This multi-award-winning magazine is loved by readers of all ages and is renowned for its high quality reproduction, lavish photography and in-depth editorial coverage of wide-ranging subjects—values that now extend into its digital offerings at NZGeo.com and social channels.
Circulation: 12,089 / Readership: 411,000 / Subscriber base: 7,492
Unique: 39,324 per month (NZ only) / Newsletter Reach: 68,391 / Facebook: 58,126 / Instagram: 30,926
The Reader
Readers of New Zealand Geographic are educated, curious and active with a grip on the facts and a desire to learn about the environment and what they can do to protect it. Average household income matches the national average and readers are twice as likely to hold post-grad qualifications. Readership almost perfectly matches the national averages with regards to age, sex, location and ethnicity, but it has the youngest readership of any magazine in the country.
General Audience
Core target
116
Minutes
Time spent reading
Reader Statistics
23%
More likely than the national average to consider themselves environmentalists at heart
110,000
Readers visited a sports/outdoor equipment store in the past month and are 13% more likely to consider themselves ‘fit and healthy’
23%
Of readers are in the Top 3 Occupations (Senior Government Official, Business Manager/Executive, Business Proprietor/Self Employed)
147,000
Readers expect to buy a new car in the next 12 months and are 11% more likely than other Kiwis to want to drive an electric car
22%
More likely to want professionals to manage their investments, 12% more likely to invest in managed funds (57,000) and 19% more likely to take risks for greater returns
24%
More likely to want to holiday off the beaten track than other Kiwis
Magazine Info
Magazine:
| Casual | 3 X Rate | 6 X Rate | |
| Double Page Spread (DPS) | $11,500 | $10,950 | $10,450 |
| Full Page (FP) | $6,900 | $6,600 | $6,300 |
| Half Page | $3,950 | $3,800 | $3,650 |
Pricing for special positions, inserts and content marketing available upon request. All rates exclude GST.
Digital Display:
Banner (homepage) $600 (per month, share of voice)
Billboard (run of site) $2,000 (per month, share of voice)
Island (run-of-site) $1,600 (per month, share of voice)
Content:
Content production and distribution available on a per-page basis in printand per-story basis in digital. All content includes promotion through NZGeo’s social and EDM channels. Pricing on request.
| COVER DATE | ON SALE | BOOKING DEADLINE | MATERIAL RECEIVED |
| Jan/Feb 23 | 15/12/2022 | 22/11/2022 | 29/11/2022 |
| Mar/Apr 23 | 27/02/2023 | 02/02/2023 | 09/02/2023 |
| May/Jun 23 | 01/05/2023 | 06/04/2023 | 13/04/2023 |
| Jul/Aug 23 | 26/06/2023 | 01/06/2023 | 08/06/2023 |
| Sep/Oct 23 | 28/08/2023 | 03/08/2023 | 10/08/2023 |
| Nov/Dec 23 | 30/10/2023 | 05/10/2023 | 12/10/2023 |
| Jan/Feb 24 | 14/12/2023 | 21/11/2023 | 28/11/2023 |
Double Page Spread
Trim size: 420mm wide X 276mm high
Bleed size: 426mm wide X 282mm high
Single Page
Trim size: 210mm wide X 276mm high
Bleed size: 216mm wide X 282mm high
Half Page
Horizontal: 190mm wide X 123mm high
Supply files to publisher@nzgeographic.co.nz as CMYK PDFs with 3mm bleed on edges.
Digital — Island
Size: 300w x 250h pixels
Placement: Run of site
Digital — Billboard
Size: 970w x 250h pixels
Placement: Run of site
Digital — Banner
Size: 970w x 150h pixels
Placement: Home page only
Accepted file formats:
GIF, JPEG, Animated GIF, PNG, SWF
(Please note: SWF files require GIF or html5 alternatives for mobile devices). Max file size: 250k