Kia Ora
Magazine
All Magazines
A premium custom publication for Air New Zealand, Kia Ora delivers lushly illustrated, engaging editorial content – spanning informative travel features and stories on local business and culture – to a vast, wide-reaching readership.
The magazine also helps drive the airline’s mission to “connect New Zealanders to each other and New Zealand to the world”.
Print run: 42,500 / Domestic Passengers Per Month: 900,000+ / Digital: 1.3 million Airpoints members
The Reader
Air New Zealand’s inflight magazine readers are a highly desirable audience, comprising travellers for business and pleasure. Kia Ora serves both to inform and entertain, showcasing the best of New Zealand travel, accommodation, dining and culture while celebrating the country’s entrepreneurs and innovators. Fresh, inclusive content includes columns on food, wine, beer, technology, wellness, beauty and events nationwide. The magazine also covers the airline’s wider network with lively, useful travel stories on international destinations.
50% Male / 50% Female
35-54
Core Target
Reader Statistics
#1
magazine for reaching people with a household income $200k+
80%
top 3 socio-economic groups, +43% NZ Ave
43 %
are business owners or decision makers
79%
are homeowners with an average household income 29% higher than the typical New Zealander who has travelled for business in the past year
59%
more likely to have investments over $200k compared to the population
37%
had wine with a meal in the past seven days
Magazine Info
| Standard | rate |
| Full page | $14,000 |
| Sponsored content full page | $16,800 |
| Double page spread | $21,000 |
| Sponsored content double page spread | $25,000 |
| Half page horizontal/vertical | $9,500 |
| Third page horizontal/vertical | $7,500 |
| Inserts, Loose & Bound | POA |
Premium and guaranteed positions attract a 10% loading
| COVER DATE | ON SALE | CANCELLATION DEADLINE | BOOKING DEADLINE | MATERIAL RECEIVED |
| January 23 | 01/01/2023 | 11/11/2022 | 23/11/2022 | 28/11/2022 |
| February 23 | 01/02/2023 | 12/12/2022 | 13/12/2022 | 20/12/2022 |
| March 23 | 01/03/2023 | 16/01/2023 | 26/01/2023 | 31/01/2023 |
| April 23 | 01/04/2023 | 14/02/2023 | 27/02/2023 | 02/03/2023 |
| May 23 | 01/05/2023 | 20/03/2023 | 30/03/2023 | 04/04/2023 |
| June 23 | 01/06/2023 | 17/04/2023 | 28/04/2023 | 03/05/2023 |
| July 23 | 01/07/2023 | 16/05/2023 | 29/05/2023 | 01/06/2023 |
| August 23 | 01/08/2023 | 19/06/2023 | 29/06/2023 | 04/07/2023 |
| September 23 | 01/09/2023 | 17/07/2023 | 28/07/2023 | 02/08/2023 |
| October 23 | 01/10/2023 | 11/08/2023 | 29/08/2023 | 01/09/2023 |
| November 23 | 01/11/2023 | 18/09/2023 | 28/09/2023 | 03/10/2023 |
| December 23 | 01/12/2023 | 16/10/2023 | 27/10/2023 | 01/11/2023 |
| Ad specs | bleed wxh | Trim wxh | tYPE WXH |
| Full page | 220 x 285 | 210 x 275 | 180 x 250 |
| Double page spread | 430 x 285 | 420 x 275 | 390 x 250 |
| Half page horizontal | 220 x 145 | 210 x 135 | 180 x 120 |
| Half page vertical | 110 x 285 | 100 x 275 | 85 x 250 |
| Third page horizontal | 220 x 100 | 210 x 90 | 180 x 75 |
| Third page vertical | 83 x 285 | 73 x 275 | 55 x 250 |