The Warehouse
Case Study
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In a highly competitive market The Warehouse wanted to elevate its Winter homewares range.
The Idea
Our team proposed a weekly Style Diary presented collaboratively from Your Home & Garden x The Warehouse. We would take our audience on a journey through their homes providing inspirational styling ideas for each room. The series would rollout as follows:
Week 1: Living Room
Week 2: Kids Bedroom
Week 3: Dining Room
Week 4: Adults Bedroom
Week 5: Entryway
Week 6: Kitchen & Storage
The series would be hosted in a dedicated content hub on yourhomeandgarden.co.nz with traffic drivers and teaser content released on Your Home & Garden's extremely strong social channels.
The features would also be compiled and released in two issues of Your Home & Garden magazine.
In the spirit of a true collaboration the content would also be hosted on The Warehouse channels including
- A dedicated content hub within The Warehouse website
- The Warehouse Social Channels
- The Warehouse In-store collateral
Click to Buy: Shoppable Content
And most importantly our audiences would be able to click and buy directly from the inspirational content they were viewing. By using innovative shoppable content functionality on yourhomeandgarden.co.nz clients could buy their favourite looks immediately and have them shipped to their door.
This completed the campaign from awareness and inspiration to conversion and gave The Warehouse the confidence to select Your Home & Garden as the exclusive partner for the campaign.
Campaign Highlights
138,244
Video views
46,000
Minutes of video viewed
308,257
People reached via social
236,000
Readers via print twice
5,100
Shoppable hotspot clicks via YHG
543
Clicks to The Warehouse
"This campaign ticked all the boxes; inspiration, awareness and conversion. The results exceeded our expectations and by any measure delivered excellent value on our marketing investment"
THE WAREHOUSE MARKETING MANAGER
Client Feedback
The Warehouse Group Marketing Manager who oversaw the campaign said: "This campaign ticked all the boxes;
inspiration, awareness and conversion. The results exceeded our expectations and by any measure delivered excellent value on our marketing investment.
Further to that, the Your Home & Garden team excelled and managed a complex campaign with multiple elements, smoothly and professionally.
This campaign has provided us with an excellent platform and benchmarked best-practise for future campaigns.
This campaign made use of all the strengths of magazine brands to deliver exceptional results for our client."